Traffic and eBook checkout records SMASHED over Christmas holiday

Traffic at ‘Virtual Branch’ websites – Nov. 26-Dec. 31 smashed!

If you need any evidence of the popularity of eBooks in the library, all you need to do is look at what happened over the past week. Despite some issues caused by a surge in activity, traffic, checkouts, and new user registration records were smashed over the Christmas holiday–all thanks to eBooks.

For the first time ever, eBooks out-circulated audiobooks at libraries’ ‘Virtual Branch’ websites. Audiobooks are still very popular and increasing in circulation, but this momentum for eBook downloads shows that the format has gone mainstream at libraries.

Library eBook circulation has steadily grown over the past month, starting on Nov. 26, the day after the US Thanksgiving holiday. (Like Christmas, many people had new devices, thanks to Black Friday deals, plus they had time to use them.)

To show you what happened in one month, we’ve compared usage from Nov. 26-28 (around US Thanksgiving) to Dec. 25-27 (around Christmas).

  • eBook checkouts increased a staggering 93%
  • Visits to ‘Virtual Branch’ websites were up 60%
  • Pageviews were up nearly 70%

Needless to say, Christmas and the days following were the three biggest for library downloads ever. As a whole, 2010 was even more impressive. We’ll have the full stats for 2010 coming next week, so stay tuned.

Dan Stasiewski is a marketing associate for OverDrive.

Our eMedia Catalog broke a record checkout in the month of December with 12,151 checkouts and all time high for page views of 27,607 on December 26.

Our 2009 checkouts in December totaled 3,966 with ebooks checkouts at 1198 vs 2010 ebook checkouts at 2520 a 48% increase.


2 thoughts on “Traffic and eBook checkout records SMASHED over Christmas holiday

  1. Additional copies are based on the hold ratio which Chris Bristch manages. We will be buying ePub and MP3 formats whenever possible as they work with the compatible readers. I recommend patrons request titles they are want to read and follow eRead me Vegas to be in the know when we place pre-publication orders. This will help them get near the top of the hold list.

  2. Does this mean we will be buying more copies and more titles? I ask because as a library patron I have a hard time finding any titles that are actually available.

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