New eBook model


eBookFling Enters Scene as Ebook Lending Option

by Cindy Shamel
Owners of ebook readers have been known to complain about restrictions on sharing their electronic books. Until recently, neither the publishers nor the retailers supported or encouraged it. On Dec. 30, 2010, Amazon announced the Kindle Lending Club, following in the footsteps of Barnes & Noble’s LendMe feature for the nook. Enter eBookFling from BookSwim. BookSwim positions itself as “America’s only Netflix-style book rental service.” The eBookFling offering, which was announced on Jan. 25, will serve as a “virtual ebook swap website.”

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