Patron Profiles is the first, nationally trended survey of library users that tracks their experiences using library content and services, and puts this data in the context of broader consumer behavior. Awesome!
It tracks both a core set of questions and develops data on specific topics. All topics are about the use of digital content and services, including e-Books. Approximately 2000 individual respondents who are library users are tracked over time to identify trends.
How will this help Librarians?
- Patron Profiles will help tell the library story, particularly around the e-Book revolution. It’s no secret that many libraries are struggling to respond to the avalanche of demand around e-Book content.
- Libraries are required more and more to use sophisticated data with their boards and local politicians to state their case. Because Patron Profiles tracks patterns over time – while providing libraries the ability to drill down to their own regional or population density levels – libraries can provide demonstrable evidence of our impact.
- Libraries doing strategic planning cannot do so without using social media or surveys. It is a best practice. This publication can be instrumental in meeting that need.
- Patron Profiles is another weapon in your toolkit to make you an effective spokesperson for your library. It gives you hard national data to compare your library with national trends. It takes you beyond just the anecdotal or output numbers.
I have uploaded all the Patron Profiles we have received to date to Voyager under Public Services for all staff to view. There are currently 5 profiles with the latest one just published. I think you will find these very interesting reading.