What makes for great content on a flyer? How do you write it? Here are a few things to keep in mind. Read Creating Effective Flyers.
We have updated our Zinio Magazines Getting Started Guide. It can be found on the Zinio Hot Topic as well as in the Media Drop in the Zinio Marketing folder. Patrons can also download it from eRead Me Vegas, under the Getting Started section. Please be sure to get rid of all old guides and start using this new one. There has been major changes!
If you plan on marketing Zinio Magazines on your print magazines section in the library, there are shelf-talkers available in the Media Drop.
Please note we have dropped some magazines and added new ones.
Here’s the list:
Civil War Times
Official Xbox Magazine
PC Gamer (US Edition)
Pro Wrestling Illustrated
Soap Opera Digest
The New Republic
Wine Enthusiast Magazine
DROP MAGAZINES (Back Issues Available)
4Wheel Drive Magazine
Ladies Home Journal
Popular Hot Rodding
Spin to Win Rodeo
Hispanic Network Magazine
Muy Interesante – Mexico
Reader’s Digest Chinese Edition
Reader’s Digest Hong Kong 讀者文摘香港版
Rod & Custom
Lowther Hall Anglican Grammar School in Australia has transformed their Library Resource Center windows into “virtual library shelves” by decorating them with book covers. Now that would be enough to grab my attention, but they’ve taken it one step further and added QR codes on the covers so that students can scan them with their smart phone or tablet. They’re then taken directly to the title’s details page on their school’s OverDrive digital library, where students are able to easily borrow the title.
Lowther Hall has seen an increase in checkouts each month in 2014, and giving their students such visible and quick access to their titles has certainly been a big reason why.
Got a windows where you could create a virtual book shelve? Why not give this idea a try and see if your circulation increases.
To link directly to the book’s full record in the eMedia Catalog format your url for the QR code like this:
- Copy the URL from the full record page in the eMedia Catalog http://ebooks.lvccld.org/AC68BFCD-BBD5-48C7-8B8D-D8CACAE75C07/10/45/en/ContentDetails.htm?id=0AC07065-C11F-4FB3-9BCA-C05F94EF3495
- Delete everything after .org/ to /Content… so the URL will look like this:
Here’s a great blog post from OEDI on how to use Vine videos to promote your library.
OverDrive is sponsoring a contest among it’s library partners to show how they promoted their digital collections in creative, innovative and effective ways. The contest is open to our library branches so show your stuff! Deadline is June 11, so hurry! Read more about the contest
Readers of all ages are discovering the power and convenience of eBooks. The results of a recent Pew Research Center study show that eBook reading is on the rise across every age group. At the same time, people are reading fewer physical books. More than half the population still reads physical books, but the percentage of eBook readers has increased dramatically. Nearly a quarter of all readers aged 16 and up reported reading an eBook in 2012, up 16 percent from 2011.
This growth in eBook reading coincides with the growing popularity of eReaders, tablets, and other devices. One-third of those polled reported owning at least one eReader or tablet device.
As more readers become aware of libraries’ digital collections, the popularity of eBook lending continues to soar. Readers checked out more than 70 million eBooks and audiobooks from OverDrive-powered libraries in 2012, more than double 2011’s totals. Libraries throughout the OverDrive network are seeing increased digital circulation, more page views, and more engagement with eBooks, audiobooks, music and video.
To show how engagement at OverDrive-powered digital libraries mirrors the continued growth of the eBook industry, we’ve created this infographic. Feel free to download, print, and share with your patrons however you see fit.
Did you know that February is “I Love to READ” month? That’s right, an entire month dedicated to cultivating a passion for reading. Schools and libraries around the world are using this month to promote their digital collections, reminding users about the convenience of checking out eBooks anytime, anywhere.
OverDrive has provided some bookmarks, a flyer and a poster for you to use if you so choose. They are located in the Media Drop in the OverDrive folder.
To access the Media Drop on Voyager, right click the link and save the short cut to your desktop. Then click the short cut and find the OverDrive folder and within the I Love to Read folder.